Analisis SWOT dan Penerapan Empat Fungsi Manajemen pada UMKM: Studi pada Lumpia Beef Lumer Pontianak

Sapura Wati Safitri; Risqa Azzahra; Nayla Rahmah Salsabilah

doi:10.59996/cendib.v3i2.1019

Authors

Sapura Wati Safitri Universitas Tanjungpura
Risqa Azzahra Universitas Tanjungpura
Nayla Rahmah Salsabilah Universitas Tanjungpura

DOI:

https://doi.org/10.59996/cendib.v3i2.1019

Keywords:

UMKM, SWOT Analysis, Management Functions, Business Development, Lumpia Beef Lumer

Abstract

This qualitative study analyzes the development strategy of the Lumpia Beef Lumer Pontianak UMKM through a SWOT approach and evaluation of the implementation of four management functions, revealing that although this business has key strengths in product quality, friendly service, strategic location, and flavor innovation, as well as opportunities from practical food trends and digital partnerships, its development is still limited by weaknesses such as the absence of a financial system and official permits, inconsistent promotion, and threats of rising raw material prices and healthy living trends. Therefore, SO, WO, ST, and WT strategies are formulated and integrated with the functions of planning, organizing, directing, and supervising to achieve sustainable business development.

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