Pesan Dakwah Quarter Life Crisis di Youtube Ustadz Muhammad Nuzul Dzikri di Kalangan Gen Z

Defi Nurfajaria; Anang Anas Azhar

doi:10.59996/aksioreligia.v4i2.1207

Authors

Defi Nurfajaria Universitas Islam Negeri Sumatera Utara
Anang Anas Azhar Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.59996/aksioreligia.v4i2.1207

Keywords:

Da’wah Message, Youtube, Quarter Life Crisis, Generation Z, Uses and Gratifications

Abstract

The development of digital technology has encouraged the transformation of Islamic preaching (da'wah), particularly through YouTube as a platform widely accessed by Generation Z, a generation that is also vulnerable to experiencing the Quarter Life Crisis. This study aims to analyze the da'wah messages contained in YouTube content by Ustadz Muhammad Nuzul Dzikri on the Quarter Life Crisis and to analyze Generation Z's gratification toward the content based on the Uses and Gratifications Theory. This study employed a qualitative approach using the content analysis method. The research data were obtained through documentation of Ustadz Muhammad Nuzul Dzikri's YouTube content on the Quarter Life Crisis and in-depth interviews with five Generation Z informants who had accessed the content. Data were analyzed through the stages of data reduction, data display, and conclusion drawing. The findings reveal that: (1) the da'wah messages are dominated by the themes of identity crisis, anxiety about the future, and spiritual dependence, (2) the Quarter Life Crisis is represented through confusion in determining life direction, social pressure, and uncertainty about the future, (3) the da'wah messages are relevant to the characteristics of Generation Z in helping them understand themselves and manage anxiet, and (4) based on the Uses and Gratifications Theory, the da'wah content fulfills the psychological and spiritual needs of the audience. This study concludes that Ustadz Muhammad Nuzul Dzikri's digital da'wah content not only conveys contextual religious discourse, but also functions as a spiritual coping instrument that provides tangible benefits and gratification for Generation Z in navigating the Quarter Life Crisis.

References

Abdusshomad, A. (2024). Efektivitas dakwah ustaz influencer di media sosial dalam meningkatkan religiusitas generasi z di indonesia. 63–75.

Alya, M., & Novita, R. (2025). KOMUNIKATOR TERHADAP KEPUASAN MENONTON YOUTUBE “NIHONGO MANTAPPU” Pendahuluan. 18(1).

Febriani, F., & Astuti, D. (2025). Dampak Media Sosial Terhadap Pola Komunikasi Pada Generasi Z. 1(4), 132–135.

G. (2024). Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z. 06(02), 11029–11037.

Hakim, L. (2025). Dakwah Interaktif di Media Sosial: Analisis Pola Komunikasi dan Respon Audiens di Platform TikTok dan Instagram Reels.

Herliana, D., Pattiselanno, P., Pinandito, A., & Mursityo, Y. T. (2023). Analisis Uses and Gratifications Mahasiswa dalam Mencari Sumber Pembelajaran di Media Sosial. 7(1), 186–191.

Indriyani, P. I. (2023). Transformation of Islamic Religious Practices in the Digital Era Opportunities and Challenges for Contemporary Da ’ wah. 24(2), 175–192.

Jannah, N. A. I., & Ariyanto, M. S. (2025). Pengaruh Dukungan Sosial Teman Sebaya Terhadap Quarter Life Crisis Pada Generasi-Z. PESHUM : Jurnal Pendidikan, Sosial Dan Humaniora, 5(1), 449–460. https://doi.org/10.56799/peshum.v5i1.12757

Juliansyach, M. I., Fadhili, A. Z., & Aly, D. J. (2026). Pemanfaatan Platform YouTube sebagai Penyebaran Dakwah Islam. 3261–3267.

Juliansyach, M. I., Fadhili, A. Z., Firdaus, D. J. A., Resyananda, M. R., & Zakibar, M. R. (2026). Pemanfaatan Platform YouTube sebagai Pennyebaran Dakwah Islam. Al-Zayn : Jurnal Ilmu Sosial & Hukum, 4(1), 3261–3267. https://doi.org/10.61104/alz.v4i1.3660

Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses And Gratifications Research. Public Opinion Quarterly, 37(4), 509–523. https://doi.org/10.1086/268109

Kemhan, D. P. (2025). EFEKTIVITAS MEDIA DAKWAH ISLAM DALAM. 5(1), 17–30.

Maghfiroh, M. H. H., & Riswandari, N. (2025). Makna Etika Komunikasi Non Verbal Generasi-Z Di Tiktok : Analisis Interaksi Simbolik Dalam Perilaku Digital. 2(3), 357–370.

Mikraj, A. L., Islam, P., & Rani, S. (2023). Transformasi Komunikasi Dakwah dalam Era Digital : Peluang dan. 4(1), 207–216.

Nurziah, E., & Mustopa, I. (2025). Transformasi Komunikasi Dakwah Era Digital: Peluang serta Tantangan bagi Pendidikan Islam Kontemporer. Mu’ashir: Jurnal Dakwah Dan Komunikasi Islam, 3(2), 231–246. https://doi.org/10.35878/muashir.v3i2.1629

Pujiono, S. (2025). Dakwah Islam di Era Mondial : Digitalisasi , Media Baru , dan Strategi Komunikasi Global. 15(1).

Rahmadani, R., & Azhar, A. A. (2021). Efektivitas Dakwah MediasSosial Dalam Pengamalan Agama Mahasiswa Sekolah Tinggi Ilmu Tarbiyah Batu Bara

Rizal, D. A., Maula, R., & Idamatussilmi, N. (2024). Transformasi Media Sosial dalam Digitalisasi Agama ; Media Dakwah dan Wisata Religi. 9(2), 206–230.

Santri, D. D., Nurrochmah, C., & Pradana, H. H. (2025). Dinamika Quarter Life Crisis pada Masa Dewasa Awal. Psycho Aksara : Jurnal Psikologi, 3(1), 118–131. https://doi.org/10.28926/pyschoaksara.v3i1.1706

Saputra, A. (2024). Pengaruh Karakteristik Perguruan Tinggi Terhadap Perilaku Mahasiswa Dalam Mengakses Youtube: Perspektif Teori Uses And Gratifications. Jurnal Studi Komunikasi dan Media, 28(No. 2), 105–118. https://doi.org/10.17933/jskm.2024.5609

Setiagils, A., Rozak, A., & Nuraeni, N. S. (2024). Peran Lingkungan Sosial dalam Mengatasi Fenomena Quarter Life Crisis pada Mahasiswa Generasi Z di Perguruan Tinggi. Muqoddima: Jurnal Pemikiran dan Riset Sosiologi, 5(2), 43–60. https://doi.org/10.47776/MJPRS.005.02.01

Setyowati, E. (2024). Sistem Komunikasi Dakwah di Era Digital Melalui Instagram , Tiktok , Youtube. 7(1), 103–116.

Sikumbang, K., Ramadhina, W., Yani, E. R., Arika, D., Hayati, N., Aini, N., & Permana, B.

Siregar, N. M., Rizki, J. W. S., & Alwi, A. (2024). Penggunaan Media Sosial YouTube sebagai Sarana Dakwah di Kalangan Mahasiswa Prodi KPI Angkatan 2020-2021. INTERAKSI PERADABAN: Jurnal Komunikasi Dan Penyiaran Islam, 4(2). https://doi.org/10.15408/interaksi.v4i2.37882

Suhendrik, S. (2021). PERAN YOUTUBE DALAM PENGEMBANGAN DA’WAH ISLAM DAN PENYEBARAN PAHAM KEAGAMAAN (STUDI CHANNEL KH SYAKUR YASIN MA/ WAMIMMA TV). Risâlah Jurnal Pendidikan Dan Studi Islam, 7(1), 14–27. https://doi.org/10.31943/jurnal_risalah.v7i1.169

Teknologi, J., & Awalia, F. (2025). Open Access Memahami Pola Perilaku Generasi Z di Era Digital. 15–25.