Peran Affiliate Marketing dalam Pemberdayaan UMKM
Tinjauan Evaluatif Hukum Ekonomi Syariah
Keywords:
Affiliate Marketing, MSME Empowerment, Sharia Economic Law, Samsarah Contract, Product GuaranteeAbstract
The rapid development of the digital ecosystem forces Micro, Small, and Medium Enterprises (MSMEs) to adapt, primarily through the utilization of affiliate marketing. However, its implementation often raises complex issues from the perspective of Sharia Economic Law, such as gharar (uncertainty), tadlīs (deception regarding product specifications), and Bay‘ al-Najsy (fake reviews or artificial engagement). This study aims to critically evaluate the role of affiliate marketing in MSME empowerment through the framework of Fiqh Muamalah, as well as to examine the significance of MSME mentoring in ensuring product standard guarantees. Employing a socio-legal research method with conceptual and statutory approaches, the data are analyzed descriptively and qualitatively based on DSN-MUI Fatwa No. 151/DSN-MUI/VI/2022 concerning the Samsarah Contract and Fatwa No. 62/DSN-MUI/XII/2007 concerning the Ju‘ālah Contract. The results indicate that affiliate marketing practices are sharia-compliant if constructed through Samsarah or ju‘ālah contracts, provided they fulfill the clarity of ujrah (commission) and object transparency. MSME mentoring is proven crucial in eliminating gharar and tadlīs elements in promotional objects by facilitating Business Identification Numbers (NIB) and Halal Certification, ensuring affiliates have a factual information base to market. The discussion highlights that ethical violations such as algorithm manipulation (tanājusy) and affiliate negligence (tafrīṭ) in product understanding can invalidate the contract. In conclusion, a holistic synergy between MSME product legality, affiliate promotional ethics, and platform transparency is absolutely necessary to create a sharia-compliant digital marketing ecosystem.
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