Halal Awareness dan Minat Pelaku UMKM dalam Mengikuti Program Sertifikat Halal Gratis (SEHATI) di Lingkungan Universitas Tanjungpura

Abstract

This research aims to describe the level of halal Awareness and interest of MSMEs in the Tanjungpura University (UNTAN) environment in participating in the free halal certificate program. The approach used is descriptive quantitative with data collection techniques through surveys and interviews conducted directly with MSMEs. The research instrument is a questionnaire that has passed the validity test using Pearson correlation and reliability test using Cronbach's Alpha so that the data obtained can be used as a basis for analysis. The results of the study show that the average value of halal Awareness of MSMEs is 4.68 which is in the high category, which indicates that most respondents have a good understanding and concern for the halal aspects of products. Meanwhile, the average interest of MSMEs in the free halal certificate program is 4.34 which is also included in the high category, which indicates that business actors realize the importance of free halal certificates as a guarantee of consumer trust. Based on these findings, it can be concluded that MSMEs in the Tanjungputa University (UNTAN) environment have generally shown a positive attitude towards the halal concept and the legality of halal products. However, ongoing support and mentoring are needed to ensure this level of Awareness is followed by a significant increase in the number of MSMEs seeking halal certification.