Etika Bisnis Islam dan Loyalitas Konsumen

Studi pada Pedagang Tradisional Paninggaran

Abstract

This study aims to explore in depth the experiences and meanings constructed by traditional market traders regarding the implementation of Islamic business ethics and its implications for consumer loyalty in the Paninggaran Traditional Market. Unlike previous studies that predominantly examine the relationship between business ethics and loyalty from a conceptual or quantitative perspective, this research offers novelty by adopting a phenomenological approach to capture traders’ lived experiences in daily transactions. The study employs a qualitative phenomenological method through in-depth interviews and observations with purposively selected traders and consumers. The findings reveal that Islamic business ethics are understood by traders as practical guidelines emphasizing honesty, fairness, and consistent service. This understanding contributes to the development of consumer trust, which subsequently fosters loyalty and repeat purchase behavior. Practically, the findings suggest that strengthening the internalization of Islamic business ethics among traditional traders can serve as an effective strategy to enhance business sustainability and the competitiveness of traditional markets.